Privacy policy

Last updated: July 7, 2026

RE-IN operates this shop and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the "Services"). RE-IN is built on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or disclose personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

What personal information do we collect or process?

When we use the term "personal information," we are referring to information that identifies you or another individual, or that can reasonably be linked to you. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

Contact details including name, mailing address, billing address, shipping address, phone number, and email address. Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details. Account information including username, password, security questions, configurations, and settings. Transaction information including the items you view, add to your cart, wish list, or purchase, return, exchange, or cancel, as well as your past transactions. Communications with us including the information you provide when communicating with us, for example when submitting a request to customer support. Device information including information about your device, browser, or network connection, IP address, and other unique identifiers. Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

Directly from you We collect this information among other things when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information. Automatically through the Services We collect this information among other things from your device, or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies. From our service providers We collect this information among other things when we engage service providers to enable certain technologies, and when they collect or process your personal information on our behalf. From our partners and other third parties

How do we use your personal information?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing, customizing, and improving the Services. We use your personal information to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, remembering your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a personalized shopping experience for you, such as recommending products based on your purchases. This may include using your personal information to better tailor and improve the Services. Legal basis: performance of our contract with you (Art. 6(1)(b) GDPR).

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity related to the Services. Legal basis: your consent (Art. 6(1)(a) GDPR).

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with any third party. Legal basis: our legitimate interest in the security of our Services (Art. 6(1)(f) GDPR).

Communicating with you. We use your personal information to provide you with customer support and effective Services, respond to your requests in a timely manner, and maintain our business relationship with you. Legal basis: performance of our contract with you and/or our legitimate interest in providing effective customer support (Art. 6(1)(b), (f) GDPR).

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or regulatory agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to investigate or enforce potential violations of our Terms of Service or policies. Legal basis: compliance with a legal obligation (Art. 6(1)(c) GDPR).

How do we disclose personal information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes as described in this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping). We disclose personal information to business and marketing partners who provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising with data from third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you reside, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activity with different merchants and websites. If you exercise this right and opt out of such sharing, you can do so here. When you direct or otherwise provide your consent for us to disclose information to third parties, such as to fulfill orders, or if you use social media widgets or login integrations. With our affiliates or otherwise within our corporate group. In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Google Analytics 4: We use Google Analytics 4, a web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), to understand how visitors interact with our website, such as which pages are visited and from which country visitors access our site. Google Analytics only becomes active after you have given your consent via our cookie banner. For more information, please see Google's Privacy Policy.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services on our behalf. Information you submit to the Services will be sent to Shopify and disclosed to third parties as necessary to provide and improve the Services, including third parties located in other countries than the one in which you reside. In addition, to protect, grow, and improve our business, we use certain enhanced features provided by Shopify that involve the use of information and data derived from your interactions on our store, other merchants' stores, and Shopify. Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify to provide these enhanced features. In those circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights with respect to the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights available to you, please see the Shopify Consumer Privacy Policy. Depending on where you live, you may be entitled to exercise certain rights in relation to your personal information listed here Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

The duration for which we retain your personal information depends on the specific category of data: We retain invoicing and accounting data for 10 years due to statutory retention obligations under German law (Section 147 of the Fiscal Code (AO), Section 257 of the Commercial Code (HGB)). We retain account information for as long as your customer account exists, after which it is deleted unless a statutory retention obligation applies. Data based on your consent (e.g. marketing) is retained until you withdraw your consent. For all other data, we delete it once the relevant processing purpose no longer applies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

Right to access/know. You may have the right to request access to personal information that we hold about you. Right to delete. You may have the right to request that we delete personal information we maintain about you. Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you. Right of portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions. Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you are a resident of the United Kingdom or the European Economic Area, subject to applicable law, you may have the following additional rights in addition to those listed above:

Right to object and right to restrict processing. You may have the right to ask us to stop or restrict our processing of personal information. Withdrawal of consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing based on a legal basis other than consent.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and the rights available to you, including your rights with respect to data processed by Shopify, please see https://privacy.shopify.com/en.

You will not be discriminated against for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before an authorized agent can make a request on your behalf, we will require that the authorized agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or you may have the right to lodge a complaint with your local data protection authority. For the European Economic Area, a list of data protection authorities is available here. If you would like to exercise this right, you can do so here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or an equivalent mechanism, adequacy decisions, or the appropriate standard contracts issued by the relevant authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by phone at +49 173 5618527, by email at info@re-in-studio.de, or by mail at RE-IN Studio OHG, Grabenstraße 10, 74321 Bietigheim-Bissingen, Germany. For the purposes of applicable data protection laws, we are the data controller of your personal information.